︎

EMMA WARD // ART DIRECTOR






MATTIAS

spots / print
Manly men don’t use concealer. Why? Because that’s not manly! Makeup is for women. The solve is to brand this strategically, not as a cosmetic product, but as a tool that protects a man’s right to be manly, and look damn good doin’ it. We’ll use print ads and spots to build an association between manliness and our non-makeup. We’re here to let you know that Mattias isn’t makeup for men; It’s a man’s right to concealer carry.

SPOTS





PRINT








CW: Jacob Saunders & Zeke Wariboko