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EMMA WARD // ART DIRECTOR






AFL

print / OOH
Looking to expand popularity to the States, the Australian Football League needed a way to attract sports fans to an unfamiliar game. The truth about die-hard fans is that they stick around for the team, regardless of score. The heart of the game, much like the heart of the fans, is pumped by the struggles, the triumphs, the failures, and the comebacks - relatable feelings in the form of a sport. That’s what keeps them coming back. With exciting design and deliberate placement in sports bars, we’ll introduce football fans to more of what they love: connection to others in the form of football.


PRINT


OOH


CW: Jacob Saunders
AD: Emma Ward & Alek Vandervelde