LITTLE DEBBIE ICE CREAM
activationThe ask? Launch Little Debbie as a frozen treat brand. We’re going to be irreverent and use some ~cool~ in-store placements to create buzz around Deb and her lastest treat. Our story? Debbie went away to make some ice cream, and now she’s ready to drop it like it’s hotcakes. And trust us, Little Debbie isn’t just back. She’s back and colder than ever.
PHASE 1: DEBBIE GOES COLD
Before she makes her return, she’s got to disappear. For one week, we’ll wipe Little Debbie cakes off of grocery store shelves, where we’ll tease what’s to come. Buzz will build as confused shoppers ask, “Where is Debbie?” We’ll also wipe her Twitter clean.
Before she makes her return, she’s got to disappear. For one week, we’ll wipe Little Debbie cakes off of grocery store shelves, where we’ll tease what’s to come. Buzz will build as confused shoppers ask, “Where is Debbie?” We’ll also wipe her Twitter clean.
PHASE 2: DEBBIE’S ICY RETURN
After a week of radio silence, Debbie returns with an icy new look and a sick mixtape of diss tracks, consisting of three singles of different genre’s. You can buy Debbie’s limited edition vinyl EPs on her Soundcloud page.
Debbie’s EPs:
GROCERY STORE
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.SOCIAL
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CW: Jacob Saunders