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EMMA WARD // ART DIRECTOR






MOXI

OOH / merch
Getting in shape can be so boring. We’re here to sell you a solution. This campaign is all about how rollerskating is both fun and physical. We’ll use color and fun photography in print ads to create an updated take on the 70’s and 80’s, a golden age for rollerskating. Moxi Skates is here to make your body talk, and you’re going to like what it has to say. We’re going to play with retro workout stereoptypes, and give you the throwback package you didn’t know you you needed. The 80’s are back, baby - and it’s time to get physical.



OOH



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