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EMMA WARD // ART DIRECTOR






RAY BAN

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Life is full of embarassing moments, but the worst are the ones that happen in public. In this campaign, the promise isn’t to stop people from eating sidewalk in front of a crowd; it’s a guarantee that they’ll look way cooler doing it in Ray Bans. Their timeless shades and vibrant colors keep you looking effortlessly cool in your most “un-cool” moments. You can’t plan a faceplant, but you can plan what the real conversation piece will be - your eyewear. We’re going to place out-of-home ads in public places where mishaps frequently occur. Our message? Nobody noticed the slip-up; they were busy noticing your Ray Bans.


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CW: Sam Faktorow